Episodes

Why do you run your vet business? For Dr Michael Archinal, the answer was always: to sell it one day. A few years ago he did exactly that, after building and running nine practices while working roughly half a day a week. In this conversation Michael takes the long retrospective view with Sam and unpacks what it actually took to get there. He shares his supernatural method for moving on staff who aren't a fit (you'll want to hear this one). The handful of KPIs he tracked every single month, inc...

Dr Melyssa Cotton runs a new-ish mobile veterinary practice, and business is steady. The problem is where that business comes from: almost every client arrives by word of mouth, which is great, until it isn't. In this episode, Sam coaches her through the unglamorous stuff that actually grows a practice from the ground up: a website that convinces strangers to book, Google reviews (they matter more than you think), a neighbourhood referral trick that costs basically nothing, and pricing set by y...

What if the thing holding your practice back isn't your team, your prices, or your marketing? What if it's the building? In this episode, we sit down with Jerry Kennard from Evoke Projects, someone who designs veterinary spaces for a living and has watched a lot of owners get this expensively wrong. Because a practice build always starts as a dream: the right location, the beautiful fit-out - the clinic you've always wanted. But plan it wrong, and that dream can quickly turn into a trap that st...

What if your team isn’t slow? What if they’ve just never been shown how to work faster and feel safe doing it? In this episode, Sam unpacks one of the hardest tensions inside modern veterinary practices: How do you deliver excellent patient care, protect your team’s wellbeing, and still run a profitable business? Because for many teams, the word “productivity” feels loaded. It can sound like: “Do more. Move faster. Stop complaining. Just learn to cope.” But efficiency is a different convers...

Ever had one of those seasons where everything looks fine on paper… but you still feel flat, disconnected, or stuck? In this episode Sam and Hugh unpack what those feelings are really trying to tell you - and what to do about it. This isn’t a motivational pep talk about “thinking positive.” It’s a practical conversation about how to recognise the early warning signs, shift your emotional state without relying on willpower, and make clearer decisions when life and business feel heavy. Sam share...

In one of the most personal episodes of the Veterinary Business Accelerator yet, Sam opens up about a season in his life that looked successful on the outside, but felt completely flat underneath. What started as frustration became something deeper: a realisation that life and business had slowly drifted out of alignment. Together, Sam and Hugh unpack the idea of “universal taps” - the subtle warning signs that show up long before burnout, crisis, or breakdown. This isn’t a hype-filled busines...

What happens when practice ownership quietly pushes you to the edge? In this episode, Dr. Tess Salmon shares the raw, unfiltered story behind her journey from a burnt out rural practice owner to building - and selling - a multi-million dollar clinic. This is more than a growth story. It’s the reality most practice owners don’t talk about - a conversation about pressure, identity, and the moment you decide things have to change. From feeling trapped and overwhelmed to gaining clarity, confiden...

Here's something we keep hearing from practice owners: We're getting feet through the door, but we're hearing a lot of 'no'. Costs of running your practice is going up. Wages are at an all-time high. So your prices have to follow. And yet - clients are feeling the pinch and counting their dollars. Somewhere in the gap between those two realities your profits are vanishing... Most veterinary practices think increasing prices is the only way to stay profitable. It’s not. In this epi...

What if the pressure in your business isn’t coming from the workload...but from how you’re carrying it? In this episode Dr. Sam returns from a motorbike trip through Tanzania with a perspective most practice owners never consider. One that could instantly make your business feel lighter. This isn’t about working less or adding another strategy. It’s about seeing things differently. Because the truth is: many of the best outcomes in business don’t come from forcing a plan. They com...

What really demotivates a veterinary team? It’s rarely the obvious things like workload or long hours. More often, it’s the subtle leadership habits that quietly erode motivation, accountability, and performance. In part 2 of our series on the 9 unintentional leadership habits slowly drain energy from a practice Sam discusses: Why being “too nice” can actually lower standards and protect underperformance• How avoiding tough conversations quietly pushes your best people away• W...

There are a million books on leadership telling you what you should do to be a better leader, and ten times as many opinions. But leadership in veterinary practice rarely fails because you don’t know enough theory. It fails because of a handful of habits that quietly drain motivation every single day. But what if we flip it? What if we focus on the things leaders of great veterinary teams consistently AVOID doing? That's exactly what Sam does in the next 2 episodes. We’ve all seen th...

Is your clinic protected from cybercrime, or are you a sitting duck? In this special episode, we step outside the usual four pillars to tackle an increasingly urgent threat: cybersecurity. Award-winning expert River Nygryn shares real-world stories, eye-opening risks, and practical, low-cost actions veterinary practice owners can take to defend their businesses, data, and families. This isn’t fear mongering—it’s business insurance for the digital age. You’ll learn: • Why most cyber b...

What will it actually take to grow your veterinary business this year? In this live coaching session, Dr. Sam Bowden sits down with the co-founder of a young, fast-growing clinic to build a real 12-month strategic plan from scratch. Whether you’re in startup mode or ready to scale your team, this episode is a practical blueprint for turning vision into results. You’ll discover The “Clarify, Simplify, Amplify” framework for aligned growth How to work backwards from your goals The key...

You know what to do, but yet, you still don't seem able to do it. You’ve read the books. Listened to the podcasts. Sat through the webinars. So why does it still feel like you’re stuck in the same spot? In this episode of Sam tackles the frustrating truth behind the execution gap - that no man's land between knowing and doing - and why relying on willpower is a guaranteed path to burnout. Spoiler: Information isn’t the issue. Structure is. You’ll discover a powerful yet simple planning ...

Feeling stuck, heavy, or like your business is just not working? You're not alone. In this powerful and personal episode, Sam opens up about what to do when nothing seems to be going your way - when the strategy fails, the mindset slips, and the energy runs dry. He unpacks a simple but transformative framework to help you reset your emotional state, shift your perspective, and keep moving forward, even when the journey feels more like a rollercoaster than a train ride. Whether you're burnt ou...

What if the life and business you want are just one decision away - but you keep missing the train? In this eye-opening episode, Dr. Sam unpacks one of the biggest puzzles in veterinary business coaching: why do so many practice owners stay stuck, even when a better way forward is staring them in the face?Using a unique metaphor, Sam maps out the six “stations” every practice owner travels through on their ownership adventure, and the mindset traps that stop people from reaching the destinati...

Is Your Website Quietly Costing You Clients? In this live coaching session, Sam Bowden sits down with Dr. Jess Patterson, owner of a fast-growing veterinary clinic, to dissect why even well-designed, well-meaning practice websites often fail to convert visitors into booked appointments. Together, they break down Jess’s current site and reveal the subtle mistakes that sabotage even the sleekest clinic websites. You’ll learn: Why “being better” isn’t enough - and the messaging shift that ma...

Sam coaches rural practice owner Dr. Donna McGrath through the real-world marketing strategies that actually move the needle. 👉 If your growth has plateaued and it feels like your attempts at marketing is just wasting your time - this is the clarity you’ve been waiting for. Together, they tackle where to start, what to stop, and why a one-off attempt isn’t going to cut it. You’ll hear the real numbers behind Donna’s practice growth, her mindset shifts, and the tactical tweaks to the things...

You’ve nailed client attraction. You’re delivering a great service. So why do some of your best clients just… disappear? We wrap up our veterinary marketing deep dive with a closer look at the “Keep” strategy: the most overlooked (yet often most impactful) piece of the business puzzle. (💡Did you know that it's 16 times cheaper to keep an existing client than to gain a new one? 💡) You’ll discover: ✅ Why perceived indifference is the #1 reason clients leave (and how to fix it fas...

Is your “8 out of 10” client experience quietly killing your referrals, loyalty, and pricing power? In this episode, Dr. Sam unpacks the “Serve” stage of his Find–Serve–Keep marketing model. Backed by real-world stories and surprising survey data, Sam explains why your “pretty good” client experience may be costing you more than you think—and how to flip it into your most powerful (and profitable) form of marketing. Listen to discover: Why 8/10 clients are less loyal - and what sepa...

Is Your Vet Practice Website Costing You Clients? Your website should be your hardest-working team member. But for most vet practices, it's the digital equivalent of a dozing receptionist—scaring off new clients before they ever walk through the door. In this episode, Sam breaks down the 6 high-converting elements every veterinary website needs to turn curious pet owners into loyal, paying clients. From simple layout changes to the one video that builds instant trust, this is a masterclass in...

If you run a vet practice, you’re not just a vet-you’re a marketer. But marketing isn’t something they teach at vet school, and the odds are that you’re not a very good one! And let’s be honest: most vets aren’t exactly thrilled by marketing. Let’s fix that. In this episode we cut through the overwhelm and sleaze-factor often associated with marketing. Sam breaks down what marketing actually means for a veterinary clinic—and why now, more than ever, it matters. In many vet businesses vi...

Feeling the squeeze from rising wages and shrinking margins? You’re not alone. But you don’t have to stay stuck. In this special live coaching episode Sam puts on his business gumboots and gets into the trenches with a mixed practice owner battling one of the toughest challenges in vet business today: sky-high wage percentages and falling profitability. Together, they break down the numbers, uncover hidden inefficiencies, and lay out a step-by-step plan to get margins back where you want them...

You want to grow profits. But where do you start?! (Hint: It’s not by working longer hours, or just jacking up your prices.) In this episode we move from mindset to action as Sam reveals the 4 fundamental levers that drive profit in any veterinary practice, and how to identify which one will move the needle fastest for your business. You’ll learn: The 4 key profit levers (and which one to pull first) Why raising prices might backfire if you do it too soon How to boost client v...